THE FUTURE
IS FEMALE

A new book and online platform from Phaidon and Kering are celebrating and propelling women in design.

BY KATIE BIANCO

You know the chair. The coveted Eames lounge chair. The chair that—more than 70 years after its creation—is still a must-have in any mid-century modern home worth its salt.

Did you also know it was created by a woman?

In 1949, Ray Eames won second prize in MoMa’s Low Cost Furniture Competition. She had co-created the enduringly popular chair with her husband Charles Eames. But … Charles was the only one named in MoMa’s press release about the competition. 

And, in 1991, architect Denise Scott Brown was passed over for the prestigious Pritzker Prize, with it only going to her co-collaborator, Richard Venturi. In 2016, Brown was finally awarded the American Institute of Architects’ Gold Medal.

It’s stories like these, the ones of women leading in the design field—only to be passed over for recognition in favor of their male counterparts—that inspired global luxury group Kering and publisher Phaidon to launch the platform TheWomanMade.com

In October, a companion book to the website, Woman Made: Great Women Designers, by Jane Hall, Ph.D., was published. The fully illustrated coffee table book shines a spotlight on women designers of the past, present and future, covering furniture, textile, product and lighting design.

The book launched with the fanfare it deserves, including a party in New York welcoming many of the designers featured in Woman Made, along with guests Kimberly Drew, Sandy Brant, Ivy Getty, Jon Neidich, Claire Olshan and Noor Tagouri. But it’s the holistic approach Phaidon and Kering are taking to amplify the work of women designers that is leading a design revolution for the next generation.

Programming centered on the book and website will include a panel series at academic design institutions, along with awarding a scholarship for one female undergraduate student for the upcoming year (applications are being accepted starting in November). 

And if this coffee table tome is—or will be—sitting on your living room table, the in-depth register of 200 designers will provide hours of design inspiration. Q&As with Dina Nur Satti, Faye Toogood and Aljoud Lootah all shed light on an evolving, diverse industry where the future is, yes, female.

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